A difficult but essential responsibility of any basketball coach is to get his or her players to “buy in.”
By whatever psychological tactics necessary (with some famous coaches showing little-to-no bounds in their exploration), a coach needs to teach and convince players to make floor decisions that prioritize team ahead of individual.
Basketball fans have a better opportunity to psychoanalyze players than their counterparts in football do. The players are exposed without helmets or masks to cover their reactions to plays of the game. Modern HD television rarely fails to capture a Kobe Bryant sneer or Ricky Rubio smile. Also, the game has fewer players, and most offensive plays are trimmed down to 1 or 2 man action. Most basketball plays boil down to a player’s distinct choice to either shoot, dribble or pass; as fans, we watch for trends and form opinions about what they were thinking on a given play.