Tag Archives: NBA jerseys sponsored

Selling out?

The overarching lesson of the 2011 NBA Lockout was that money talks.  While “system issues” were important to both sides, the overwhelming sticking point was the drastic cut in revenue share that the league owners demanded of the players union.  Grey-haired billionaires were fighting over piles of cash with their young, millionaire employees.  When the two sides fight tooth and nail for every dollar in the pot, it’s natural for both to seek ways together to expand the pot.  An idea floated by Bill Simmons months ago that is now picking up steam is corporate sponsorship of jerseys.  Back in April, Amos Barshad of Simmons’ Grantland site advocated for jersey sponsorship: Continue reading

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